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Like option in Facebook: How to use it on different devices and platforms



The like button on the social networking website Facebook was first enabled on February 9, 2009.[1] The like button enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Once clicked by a user, the designated content appears in the News Feeds of that user's friends, and the button also displays the number of other users who have liked the content, including a full or partial list of those users. The like button was extended to comments in June 2010. After extensive testing and years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017, and had a major graphical overhaul in April 2019.




how to use like option in facebook




The like button is one of Facebook's social plug-ins, in which the button can be placed on third-party websites. Its use centers around a form of an advertising network, in which it gathers information about which users visit what websites. This form of functionality, a sort of web beacon, has been significantly criticized for privacy. Privacy activist organizations have urged Facebook to stop its data collection through the plug-in, and governments have launched investigations into the activity for possible privacy law violations. Facebook has stated that it anonymizes the information after three months, and that the data collected is not shared or sold to third parties. Additionally, the like button's potential use as a measurement of popularity has caused some companies to sell likes through fake Facebook accounts, which in turn have sparked complaints from some companies advertising on Facebook that have received an abundance of fake likes that have distorted proper user metrics. Facebook states in its Terms of Service agreement that users may only create one personal page, and it has ongoing efforts against the spread of fake accounts.


The like button is a feature of social networking service Facebook, where users can like content such as status updates, comments, photos and videos, links shared by friends, and advertisements. The feature was activated February 9, 2009.[2] It is also a feature of the Facebook Platform that enables participating websites to display a button that enables sharing the site's content with friends.[3]


When a user clicks the like button, the content appears in the News Feeds of that user's friends.[4][5] The button also displays the number of users who liked each piece of content, and may show a full or partial list of those users.[6] The ability to like users' comments was added in June 2010,[7] and the ability to react with one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry", was added in May 2017.[8][9]


After more than a year in testing,[11] which included October 2015 availability in Ireland and Spain,[12] Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016. The feature allows users to long-press on the like button to get options between five pre-defined emotions ranging from "Love", "Haha", "Wow", "Sad", and "Angry".[11][13] In June 2017, in celebration of Pride month, Facebook introduced a rainbow flag as part of its Reactions options.[14][15][16]


In September 2019 it was revealed that Facebook is conducting a trial in Australia to hide the like count on posts. [19]In 2020 during the COVID-19 outbreak, a "Care" reaction was added to Facebook.[20]


The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph.[24][25] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".[25][26] The like button is implemented similarly to an advertising network, in that as more sites participate, Facebook is given a vast amount of information about who visits which websites and when. When loading a website that has the like button enabled, the user's web browser connects to Facebook's servers, which record which website was visited, and by what user.[27]


A week after the release of the social plugins, Facebook announced that 50,000 websites had installed the features, including the like button.[28] Five months later, the number had increased to 2 million websites.[29]


In December 2010 and in the United States, Microsoft's Bing search engine partnered with Facebook to identify which links in search results have been "liked" by the searcher's Facebook friends.[30][31]


The number of "likes" on Facebook can serve as a measurement of interest and/or popularity in a particular brand, product or personality, though there have also been reports of the "overblown importance" of likes.[32] Due to social media's influence in shaping reputations,[33] there exist companies specializing in selling "likes" from fake accounts.[34] This has caused issues for companies advertising on Facebook, due to receiving an abundance of likes without credibility that distort actual user metrics.[34] Facebook's Terms of Service agreement states that users are only allowed to have one personal page,[35] and it has an ongoing "war" against fake accounts.[36][37] A May 2015 estimate put the number of fake accounts at 170 million,[38] and a Symantec study in September 2011 found that 15% of 3.5 million video posts were made through fake likes.[39]


Social network like buttons on websites other than their own are often used as web beacons to track user activities for targeted advertising such as behavioral targeting combined with personally identifiable information, and may be considered a breach of Internet privacy.[41][42][27][43] In June 2010, the American Civil Liberties Union, Center for Democracy and Technology, Center for Digital Democracy, Consumer Action, Consumer Watchdog, Electronic Frontier Foundation, Electronic Privacy Information Center, Privacy Activism, Privacy Lives, and Privacy Rights Clearinghouse sent an open letter to Facebook requesting that it "Do not retain data about specific visitors to third party sites that incorporate "social plugins" or the "like" button, unless the site visitor chooses to interact with those tools."[44][45]


Research shows that Facebook likes can be automatically processed to infer intimate details about an individual, such as sexual orientation, political and religious views, race, substance use, intelligence, and personality. Effectively, individual views and preferences can be revealed even if they were not directly expressed or indicated by liking associated content.[61]


In February 2013, legal action was brought against Facebook by patent-holding company Rembrandt Social Media. Rembrandt owns several patents taken out by Dutch programmer Joannes Jozef Everardus van der Meer, who died in 2004.[62] These include patents filed in 1998 relating to Van der Meer's fledgling social network Surfbook, including, according to legal papers filed by the patent holder, the ability for users to approve data using a "like" button.[63]


In some cases, it might be easier to simply delete your post and start over. However, if you have already got likes, comments or shares of your boosted post, this method allows you to retain that engagement.


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TrendingSpaceX testAcorn stashLeBron JamesInfant shootingDribbling recordKisspeptinMama CaxEarthquakeMissouri executionFloating cocaineAdvertisement U.S. NewsApril 17, 2020 / 2:06 PMFacebook unveils new hugging 'like' optionBy Danielle Haynesarticle ulli list-style: disc; padding: 5px 0; April 17 (UPI) -- Facebook began rolling out a new emoji reaction Friday, allowing users to show they "care" in response to their friend's posts. 2ff7e9595c


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